Search Engine Optimization, SEO, when done in a good manner and with quality efforts dramatically increases the search engine ranking. It will immediately improve the quality of website according to the view point of visitors and search engines also. Rather than using black hat SEO techniques to fool Google algorithms, it’s better to focus on the good techniques to rank your site on the first page of Google.
Here you will get to know the correct phases by SEO company India experts that would not only place your site up in the search result for some months but also help you to earn better website experience along with the growth in popularity.
Steps to improve Google Rankings by SEO Services India
Step1: Make Incredible, Unique and Informative Content
The most vital phase of the website and most crucial part that can affect all the optimization effort is – content on the website. You can’t hide your website with search algorithms by using duplicate content, no matter how much superlative tricks of doing SEO you have used. If you don’t have unique and informative content means you have nothing left to rank your website. And, why you are wishing to do this? You can cheat the search bots only for some time but with poor content or copied content the number of visits on your site will automatically get down day by day and at the end you left with nothing.
With Incredible content you can spread information all over the world, can attract more people and can create the opportunities of doing best link building for your site.
Don’t forget to post a unique, informative and well written content which must be free of keyword stuffing. If your content is written specially to serve the niche of your business it will definitely have the keywords you need to garner search engines attention.
Also update the content time to time with latest information so as to increase number of visitors on your site.
Step 2: Choose a contented niche
Generally blogs and websites easily deal with general topics, but what will help you to make you to recognize completely different and will make your work tougher. Sticking to a specific and general topic limits the audience to look your website and also limits the competition. They require very jump in a stiff competition with well-established and powerful players.
Step 3: Carefully and cautiously search the keywords
Make use of Google keyword Tool and search most commonly searched phrases and keywords in the particular category you want. It is true that making use of too many keywords have negative impact but it does not mean that you should stop using the. Keywords play a vital role for doing SEO India. Once you got the list of keywords scatter them in your content, in title, headlines, and sub-headings strategically. Put the keywords at a place so they look more natural.
Step 4: Always choose SEO friendly Links
It is necessary to optimize the individual page of website at basic level. Make sure that each and every page of your business website has SEO friendly, appropriate and distinct URL that uniquely identifies what the page is exactly comprises of. For example, if your page is about any cooking dish try to mention the name of the dish in the URL. This is best thing to apply in your website to make it search engine friendly.
Step 5: Always Use Meta Descriptions and Title Tags
Meta Description should be written keeping in mind that it should be informative and must have the keywords you have used for that page. For this you have approximately 160 characters to fill the information. These Meta descriptions do not play any role in affecting the Google ranking but they are quite useful in attracting number of readers while they search for the appropriate results.
Also make use of Title Tags for each and every page of your website. These are required to fix within 70 characters and must provide quick explanation of every page they signify along with one or two relevant keywords. You should make them easy and user friendly that can easily be read by the visitors and should not just like keywords.
Step 6: Make use of Image Attributes
You probably have relevant images that should complement your content on your blog or on your website those offer outstanding SEO increasing opportunities. This is possible only because of Google image search engines and other search engines. But it is also true that search crawlers cannot analyse and search the images until the related text is not included with the images. The image is easily get crawled by the search spiders when it has relevant name say “iphone5-images.jpg” is quite better than “sidetext-image.jpg”.
So, you need to make brief description tags in HTML format for each image on your website that you post amid the content on your site. The tags surely be consists of the relevant description of the image.
Step 7: Internal Link Building
The On Page Optimization trick, Internal Link Building, comprises of thorough and well organized link structure amid the pages of your website. For example, you need to interconnect all the pages of your website in a smooth hierarchical manner or on the basis of text-based hyperlinks or web-like connections.
Pay specific attention while generating connections between the home page and internal pages of the site. Try to make it with menu objects or by placing direct links while doing On-Page Optimization.
Another method of doing internal Link-Building is generating XML site map of the website which also help the web search crawlers in indexing the site in faster and better way.
Step 8: External Link Building
External link building is totally different. In External link building the optimizer needs to encourage the owners of other sites to create backlinks with your site i.e. maintain link with other site that should have a relevant content which directly points the page of your website.
If you want to do external link building appropriately without using black hat SEO techniques, you should need to spend more of your time in posting the link of your site to social sites and should finding guest post opportunities that will help you to publish back links to your site along with the numerous informative comments by the readers on your website which will also syndicate your RSS feed.
Make sure that the links should not be the “nofollow” link because link with such attributes are rejected by search engines which will directly reduce the credibility points of your website from the search engine.
The procedure of building links is quite slow but really pays much to do good SEO.
Step 9: After building links, do Social Media Optimization
Try to empower as much social media option as you can on your website. Add buttons of almost all social sites on your site including Twitter, Facebook, and LinkedIn etc. on each and every page of your business site. These buttons will help you to spread your incredible and valuable content to other and it will automatically find way of quality backlinks.
Step 10: Never use images and flash in Text
The search engine crawlers only read text and does not support and analyse images or flash files. So it’s better to stay far away for both these things. Never use content that is in image form and never go for flash based navigation tools because CSS and J-Query both source codes based on pure text based written contents.
So, follow the steps and promote your business by ranking up your website in Google Search Engine.
